Are you new to SEO? Do you wonder how it works and what matters most in 2019? You’re at the right place!
What is SEO?
Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.
The history of SEO dates back to the 90s when the search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry.
If you want to learn SEO, you should be ready for a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.
Simply said, SEO is about running the right website for the right people.
It isn’t only about a perfect structure or technical background of the website. Your website has to be filled with quality and well-optimized content tailored to the needs of your audience. And of course, it has to be good enough to be linked from other websites.
Is SEO difficult?
Search engines such as Google, Bing, Yahoo! and others index websites to create an order based on various ranking algorithms. Can we identify these algorithms? Yes and no.
Google uses more than 200 ranking factors. Though we know many of them: quality content, backlinks, or technical things such as site speed, there are many of them kept as a secret. If you find youself having issues to do proper SEO get help from a resell SEO company.
Of course, you don’t need to know all the factors to rank with your website. To understand what SEO is all about, imagine a bowl of soup. There are three important aspects:
- The bowl represents the technical stuff behind the website (technical and on-page SEO) – without proper bowl, the soup would spill all over the table.
- The soup represents the content of your website – it is the most important part. Bad content = no rankings, it is that simple.
- The seasoning represents the quality backlinks increasing the authority of your website – the last ingredient to make your SEO soup perfect.
The search engines are used by internet users when they are searching for something. And you want to be that “something. It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must.
Your website needs to be indexed by search engines. Otherwise, you’re lost.
Wise SEO activities improve your rankings in the search engine results page (SERP). Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions.
To sum it up, if you plan to succeed with your website, you need to do SEO. Some aspects are more complicated, but very often, the SEO success stands on common sense and a few best practices.